Try to see the world the way it really is.
Not the way we think it is.

Tony Fadell

Hi, I'm

Roy Albeck

Designer & Creative entrepreneur
Help startups, tech companies & like-minded people create amazing products by using design thinking methods & excellent user experience.

I am 29 years old, living a happy life in Tel Aviv, Israel.Lead by design, art, space, psychedelics & mindfulness which influences my life significantly.

Read all about it
Recently a product designer at & at INKOD (a product design studio specializes with B2B startups).
Former Art Director & Product designer at Fokoya a startup company bringing gamification to financial trading.
You can follow my work on Instagram, Dribbble,
UP Labs & Behance you are also welcome to read
about my work on Medium, Or just give a call.

Fokoya products

Art Direction & Product Design

At Fokoya, we created social trading with real-money trading experience for cross-platform devices.
My job was to lead the company's creative side to the future, by using design thinking & research methods to design products with clear and clean gamified UX combined with fluid & beautiful UI.

Read all about it


Visual Identity & Website

"Tapeer" Uses P2P power to create a transparent, cheap, useful & reliable insurance alternative.
As the designer, my task was to create a clean & professional graphic design language for the upcoming brand & implement it into a logo & website design.

Read about the proccess

Perki (under NDA)

Co-founder & Product designer

"Parki" is a new side project aiming to solve parking problems in big metropolitans across the globe.
My job is to lead this venture's creative side to define the product, design the app & overall experience, including 3 different systems for multiple platforms. Wanna find out more? Give a call.

Ask me about it

Side projects

Invision Studio.IL

Local community for the new design & prototyping tool by Invision - Join

Framer Israel

Local Israeli community for the new React design & prototyping tool - Join

Case studies and articles

WhatsApp’s phone case study & re-design Read here


Invision studio - startup design facebook community (hebrew).
How I’ve become a product designer in less than a year (hebrew).

You are welcome to contact me and invite me to lecture.